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Bourbon Whiskey

Alcoholic alternatives market is growing

M Cantina uses a variety of nonalcoholic spirits for their mocktails.

Never before have there been more nonalcoholic or zero-proof products available to help those on the Dry January journey.  The U.S. sales of nonalcoholic drinks, pegged at $395 million, according to NielsenIQ, grew 20% year-over-year from August 2021 to August 2022. Of that, nonalcoholic spirits took up 1.3% and increased a whopping 88% year-over-year.

An internet search for nonalcoholic spirits turned up plenty. (Be prepared: The search can also load up your social media pages with tons of ads for the spirits.)

There are more “spirit-less” spirits made from botanicals, 0% ABV (alcohol by volume) beers and even alcohol-removed wine. Many of the nonalcoholic spirit alternatives are made to mirror the alcohol versions of the likes of gin, tequila and bourbon. For example, Lyre’s American Malt + Aperitif Rosso go together with the addition of bitters and orange peel, to make a drink similar to a Manhattan.

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