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Bowmore releases Lunar New Year range in travel retail

Bowmore Islay Single Malt Scotch Whisky has announced the release of its Lunar New Year range, featuring designed packs from one of the world’s oldest Scotch maturation warehouses, exclusively to global travel retail.

The 18-Year-Old Bowmore Lunar New Year is bottled at a strength of 43%, and to unite the combination of Bowmore and the Lunar New Year, the illustrated boxes will focus on ‘reunions’ and align with what the Lunar New Year symbolises. Lunar New Year encourages celebrations and highlights the importance of connecting with loved ones, and Bowmore says it offers the experience of coming together and sharing in each other’s company over an exceptional drink.

In the year of the Water Rabbit in the lunar calendar, the design includes an illustration of the Bowmore distillery sitting atop a swell of waves, and key elements such as barley, casks, and peat smoke all representing the features that define Bowmore whisky. The design also features the Water Rabbit in a dynamic way, with the style taking inspiration from traditional brushstrokes of Chinese paintings with a focus on flow and fluidity.

The 18-Year-Old Bowmore Lunar New Year is available exclusively to global travel retail and travellers can get their hands on a bottle across duty free stores in China, Korea, Hong Kong, Taiwan, Singapore, Thailand, and Malaysia at an RRSP of $145.

Beam Suntory Marketing Director of Global Travel Retail, Manuel González, said: “We are thrilled to unveil the 18-Year-Old Bowmore Lunar New Year Limited Edition exclusively to Global Travel Retail across Asia for a second year in a row. Lunar new year and journeys are inextricably linked – as millions around the world embark on a journey home to be reunited with loved ones. We wanted to make sure that shoppers could find in Bowmore the perfect match and the perfect gift for these celebrations.”

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