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Buffalo Trace Wants Bourbon Fans To Ditch Their Resolutions And Run For A Bourbon Experience Of A Lifetime

To mark the filling of its eight millionth barrel of bourbon since Prohibition, Buffalo Trace Distillery is offering one lucky bourbon lover the trip of a lifetime.

On the heels of “National Ditch Your New Year’s Resolution Day,” Buffalo Trace Distillery is asking fans to ditch their resolutions and go for bourbon…or rather, run for bourbon instead. It’s also okay if fans walk, jog or cheer someone else on, too.

One fan who “runs” a mile for bourbon will win a first-class trip for two to stay at the secluded Stagg Lodge on the distillery grounds, dinner prepared by the distillery’s private chef, private tours of the grounds and distillery, and an $800 gift card for gift shop merchandise. Buffalo Trace Distillery, whose portfolio includes the 2022 Antique Collection, will also donate bourbon, in the name of the winner, to a mutually agreed upon 501(c) charity. The entire prize is valued at $10,000.

Unlike our previous milestones which took an average of 12 years to achieve, the eighth millionth barrel comes just four years after the seventh millionth barrel, due to the $1.2 billion expansion efforts at the distillery over the last several years,” says Sara Saunders, chief marketing officer for Sazerac.

“This is the first milestone to come as a result of the investment we made and our expansion efforts,” she adds. It’s absolutely a moment to celebrate. Over the past few years, we’ve doubled our fermenters, added more grain cookers and more barrel warehouses, all in an effort to make more bourbon.”

The distillery’s team was looking for an innovative way to celebrate their fans when it was noted that January 17 is “National Ditch Your Resolutions Day.” “So we knew this would be a great moment to invite bourbon lovers to set aside their resolutions and run for bourbon instead,” Saunders says. “We won’t actually be checking to make sure our fans complete their mile, but we trust that our bourbon-loving patrons will participate for the chance to win the bourbon experience of a lifetime.”

Bourbon fans should visit www.willrunforbuffalotracebourbon.com between January 18 and February 18 for details and to enter. One fan – and a guest – will get to bask in a specially curated bourbon experience. The experience includes one night in Louisville and then one night at Stagg Lodge on the distillery grounds.

Buffalo Trace Distillery’s Stagg Lodge is our private guest house nestled on the edge of Whiskey Farm overlooking the distillery, the Kentucky River and historic downtown Frankfort,” Saunders says. The Stagg Lodge was built in 2020 and is currently a private cabin, which fans normally cannot access.

Right now, this stay is a “one-time offer,” Saunders says, but the brand is always looking to honor its fans, but fans should follow the brand at @buffalotracedistillery on Facebook or Instagram to see what other intriguing promotions come up.

“We don’t want to give everything about the experience away, but the winner will be offered some incredibly exciting opportunities during their visit,” she says.

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