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Florida Panthers, FLA Live Arena Announce Jameson as Official Whiskey

SUNRISE, Fla. – The Florida Panthers and FLA Live Arena today announced a multi-year partnership with Jameson Whiskey as the official whiskey of the Florida Panthers and FLA Live Arena.

With the partnership, the Panthers will debut the Jameson Crossbar, a new Panthers nostalgia-feel premium bar on the Plaza Level, where guests ages 21+ can enjoy luxury seating and a curated variety of whiskey and bourbon cocktails before, during and after the game.

“The Florida Panthers and FLA Live Arena are excited to share what we’ve been building with Jameson Whiskey and Pernod Ricard, a global leader in wine and spirits,” said Panthers Chief Revenue Officer Shawn Thornton. “The Jameson Crossbar offers a nostalgic, first-class atmosphere and provides guests the chance to enjoy a variety of premier whiskey and other spirits both pregame and postgame during Panthers games, concerts, shows and events at FLA Live Arena. Having a bar and in-arena location of this caliber will elevate the fan experience.”

Jameson and the Panthers worked with ‘Light Up The Night,’ a premier LED lighting and production company, to showcase the past, present and future of the Florida Panthers throughout the custom space with two replica locker stalls featuring prominent Panthers players and alumni, along with several memorabilia cases that lead from the bar’s surrounding exterior to the seats in Sections 117-120 for fans of all ages to enjoy.

As part of the new partnership, Jameson becomes the presenting partner of the Panthers St. Patrick’s Day game on March 16, 2023 at 7 p.m.

Jameson will also host several Florida Panthers watch parties throughout the season at participating bars across the tri-county season.

The first 100 fans to purchase a cocktail at the Jameson Crossbar opening on Jan. 14 will receive a complimentary Jameson hat.

For upcoming Florida Panthers games and ticket packages visit

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