Bacardi unveiled recently a new travel retail exclusive, the Glen Deveron 40 Year Old Highland Single Malt.
The limited-edition expression is the latest in the brand’s Exceptional Cask Series, a special collection of rare single malts.
A statement from Bacardi explains that this launch became available in selected travel retail locations this month.
Bacardi unveiled recently a new travel retail exclusive, the Glen Deveron 40 Year Old Highland Single Malt. (image via Bacardi)
The Glen Deveron 40 Year Old Highland Single Malt was selected from the distillery’s private reserve by Malt Master Stephanie Macleod.
The whisky was distilled on Nov. 28th, 1980, and is the oldest expression from the distillery to date. It spent its final year maturing in an Oloroso Sherry Spanish oak butt.
Each individually numbered bottle comes with a glass stopper engraved with the Glen Deveron insignia, and presented in a wooden box complete with brand booklet.
The 40 Year Old single maIt clocks in at 43% ABV, and has a suggested retail price of $4,900USD.
“Having spent many hours nosing and sampling several whiskies in the Glen Deveron inventory, I found myself drawn to the impeccable quality of the whisky in this particular cask,” Macleod said.
She described the whisky as opening with cinnamon spice, creamy vanilla and sweet baked apples on the nose, before herbal notes and dark chocolate raisin aromas come with a citrus zing.
On the palate, Macleod said it offers toasted cereal notes with fruity flavors, along with hints of bitter coffee before closing with a sweet but dry finish.
“Spanish oak is beautiful to work with, it bestows intense color and spice and is perfect for finishing,” Macleod said. “Casks of this high standard and age are few and far between and, when you consider oak’s profound effect on the taste of whisky, it is not surprising that the details count.”
As a result, she noted, the Glen Deveron 40 Year Old is a perfect example of an older Scotch with the dry spicy notes of the Oloroso, complementing the apple and cereal notes that are the signature of the Glen Deveron style.
For this expression, bottle owners are given an exclusive opportunity to visit the Glen Deveron Distillery through an immersive, digital, multi-sensory experience that combines augmented reality, CGI and audio.
The digital journey takes audiences to the rugged landscapes of the coastal town of Macduff and the River Deveron, the home of Glen Deveron, before taking them on a tour inside the distillery. The virtual experience is narrated by Stephanie Macleod.
Bacardi’s head of marketing for Global Travel Retail, Ignacio Vazquez, said this expression has a “beautiful balance of notes from the final year of aging in Spanish oak … and the immersive digital journey adds distinctive layering to the purchase experience, combining education and entertainment with a personal shared tasting voiced by Stephanie herself.”