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Hudson Whiskey And Pat LaFrieda Debut ‘Dry (Aged) January’ Whiskey-Aged NY Steak Kit

NEW YORK, N.Y.— Hudson Whiskey has teamed up with acclaimed New York butcher Pat LaFrieda to introduce a tasty twist to Dry January – by way of a limited-edition, whiskey dry-aged steak kit. As “Dry January” continues to grow in popularity, Hudson and Pat LaFrieda have created an option for whiskey lovers choosing to partake in the trend with the debut of the “Dry (Aged) January” Hudson Whiskey-Aged NY Strip Steak Kit.

The two storied NY institutions have come together to create the ultimate dry-aged New York strip, infused with Hudson Whiskey’s award-winning Bright Lights, Big Bourbon via a proprietary dry-aging process perfected through extensive testing by Pat LaFrieda himself. The addition of Hudson’s bold, grain-forward Bright Lights, Big Bourbon whiskey to the process imparts notes of rich vanilla, lightly salted caramel, and deep umami flavor to premium cuts of beef.

“When it comes to quintessential New York food, there is nothing like a juicy NY strip, other than perhaps a NY strip dry-aged with Hudson Whiskey,” says Pat LaFrieda, Owner & CEO of Pat LaFrieda Meat Purveyors. “We are always looking for new innovative ways to evolve our offerings and were excited to work with Hudson Whiskey to bring our first ever Dry January kit to consumers – whether they participate in the challenge or not!”

Beginning January 11th, these limited-edition kits will be made available on LaFrieda.com for a price of $158 (+shipping). Each “Dry (Aged) January” Hudson Whiskey-Aged NY Strip Steak Kit includes two 16oz NY Strip Steaks, two Hudson Whiskey rocks glasses, a cocktail recipe card, and a Caskers code to order a bottle of Hudson Whiskey’s Bright Lights, Big Bourbon to enjoy at a time of your choosing.

A pioneer of the American craft whiskey movement, Hudson Whiskey started out like many New York stories, with a daring proposition. In this case, to make New York’s first bourbon ever and to open the first distillery in the state since prohibition. Born and bred in New York, Hudson Whiskey represents a spirit as bold as its home state.

“Hudson Whiskey is New York attitude distilled, and it’s important to us to support and collaborate with like-minded local brands. Who better than New York’s undisputed King of Meats!” says Jill Palais, Senior Brand Manager, American Whiskeys William Grant & Sons. “We’re thrilled to bring fans across the country this delicious and out of the box (out of the bottle?) way to enjoy Hudson Whiskey this Dry January.”

Hudson Whiskey is available in restaurants, bars and retailers across the U.S. For more information visit HudsonWhiskey.com and follow along at @HudsonWhiskey. Be bold, and please drink responsibly.

**Code courtesy of Caskers. Must be 21+ to purchase Hudson Bright Lights, Big Bourbon. Per applicable law, value may be applied towards order total or shipping and delivery fees. Void where prohibited. Caskers code expires on February 28 at 11:59 pm EDT.

About Hudson Whiskey

As a pioneer of the American craft whiskey movement, Hudson Whiskey started out like many New York stories, with a daring proposition. In this case, to make New York’s first bourbon ever and to open the first distillery in the state since prohibition. Hudson Whiskey was invented with a rebellious mind-set to create a bold American whiskey unlike any other within the category, from a place unlike any other in the world, New York. From the majestic views of the Hudson Valley to the bright lights of Broadway, Hudson Whiskey is a celebration of New York spirit and the brilliant, creative and resilient people who call it home. The portfolio proudly boasts the reinvented Bright Lights, Big Bourbon and Do The Rye Thing (SRPs: $39.99 for 750ml; $24.99 for 375ml), its further matured bourbon and rye offerings. Alongside these flagship variants, Hudson Whiskey has reimagined a perennial favorite, Maple Cask Rye, into Short Stack (SRP: $54.99 for 750ml), a straight rye whiskey finished in maple syrup casks, and introduces Back Room Deal (SRP: $54.99 for 750ml), a straight rye whiskey finished in peated Scotch barrels. Now rounding out the new offerings is Four Part Harmony, the limited-edition newest four-grain bourbon release aged a minimum of 7 years (SRP: $69.99 for 750ml).

About Pat LaFrieda

It was the summer of 1981, and Pat LaFrieda III was only 10 years old. His father and grandfather, Pat II and Pat I, had decided to teach him the LaFrieda business, primarily to impart the family’s strong work ethic, but also with the intention of steering him away from the profession and into a “safer” office job. So began Pat Jr. ‘s journey of dawn-to-dark workdays, afoot for hours on end in a constant 36-degree environment, handling and sometimes dodging knives and bandsaws in a passionate quest to learn everything he could about meat. Now, 41 years later, Pat III continues four generations of tradition as he leads the family business into new areas of growth and success.“There was something about what we did and how we did it that fascinated me. The thought that being successful meant that the family survived… was poetic to me,” LaFrieda Jr. says. But he knew that in order to keep the poetry alive, things had to change. With only five employees and 40 customers, Pat hit the streets and started selling the brand that has won him accolades across all media, such as New York Magazine’s honorific, “The Magician of Meat.” Synonymous with quality, Pat LaFrieda Meat Purveyors is responsible today for supplying the finest restaurants and retailers throughout the country with the highest quality beef from cattle raised humanely on small farms in the USA. Operating seven days a week, 24 hours a day, the business boasts over 1,500 customers and is growing rapidly. Renown and respect for the LaFrieda work ethic culminated in 2003 when New York City renamed the street where the original shop was located to Pat LaFrieda Lane. As popular demand for LaFrieda meats grew, Pat and family partnered with Citi Field, home of the New York Mets, to open two Pat LaFrieda Original Filet Mignon Steak Sandwich stands and a full-service restaurant, Pat LaFrieda’s Chop House. Riding on the success of this brick-and- mortar outing, similar locations opened at the US Open and Time Out Market, all serving signature “pasture-to-plate” sandwiches crafted with only the finest cuts of meat. New locations are in development as the brand’s popularity continues to grow. It’s been 41 years since Pat stood with uncertainty and excitement in the meat locker, conjuring the guidance of his forefathers to become what he has become today—a beloved spokesperson for butchers and meat-lovers everywhere. Author of Meat: Everything You Need to Know, the essential resource for any serious or aspiring carnivore, and star of the popular Food Network show, “Meat Men,” Pat LaFrieda is often found sharing his life’s passion in such esteemed outlets as The New York Times, Forbes, and Saveur and on television shows such as Martha Stewart, Rachael Ray. Good Morning America, and ABC News Nightline. As the New York Post put it, “If carnivores really want to get respect, they need to name-drop cult butchers like Pat LaFrieda.” Pat LaFrieda III, America’s most celebrated butcher, was never expected to enter the family trade. Fortunately for meat lovers everywhere, the summer of 1981 changed everything.

About William Grant & Sons

William Grant & Sons Holdings Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the global premium spirits company is run by the fifth generation of his family and distills some of the world’s leading brands of Scotch whisky, including Glenfiddich, The Balvenie range of handcrafted single malts and the world’s third largest blended Scotch, Grant’s, as well as other iconic spirits brands such as Hendrick’s Gin, Sailor Jerry Spiced Rum, Tullamore D.E.W. Irish Whiskey, Monkey Shoulder Blended Malt Scotch Whisky and Drambuie Scotch Liqueur.

Founded in 1964, William Grant & Sons USA is a wholly-owned subsidiary of William Grant & Sons, Ltd. and features one of the fastest growing spirits portfolios in the US with brands including Glenfiddich, The Balvenie, Hendrick’s Gin, Sailor Jerry Spiced Rum, Tullamore D.E.W. Irish Whiskey, Drambuie, Milagro Tequila, Fistful of Bourbon, Grant’s, Hudson Whiskey, Gibson’s Finest, Monkey Shoulder, Clan MacGregor, Reyka Vodka, Solerno Blood Orange Liqueur, The Knot and Raynal French Brandy.

For More Information:
https://shop.lafrieda.com/products/whisky-ny-strip-steaks

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