Jameson 18 Years, a blend of Irish whiskeys matured in American and European oak barrels and finished in first fill American bourbon barrels for a minimum of 6 months, is getting a packaging redesign and ABV increase.
With sustainability in mind, Jameson 18 Years is ditching its wooden presentation box and will now be presented in a new, lightweight, fully recyclable cardboard box with foil accents. The new packaging will feature a scannable QR code that will direct Jameson fans to a virtual guided tasting hosted by Master Distiller Kevin O’Gorman.
Addtionally, the ABV of Jameson 18 Years has been increased from 40% to 46%, which also removes the need for chill filtration and should result in a whiskey with a richer mouthfeel and more depth of flavor.
Jameson 18 Years is described as having aromas of “aromatic oils with a touch of wood and spicy toffee.” The palate is “wonderfully mellow and smooth, with rich and complex flavors of toffee, spice and hints of wood and leather along with a gentle sherry nuttiness and vanilla.” It concludes with “a long lingering finish” that “carries the theme of the wood, spice and toffee right through to the end.”
The new Jameson 18 Years will be rolling out to retailers and bars over the coming months and carries a suggested retail price of €200 for 70 cL bottle.
Photo credit: Irish Distillers.
Source: Irish Distillers.