Man of Many, the largest Aussie men’s lifestyle publication, has celebrated a decade in the digital landscape.
Australia’s largest men’s lifestyle publication Man of Many – manofmany.com has announced a milestone anniversary, marking over a decade at the forefront of the digital landscape. The celebration caps off an impressive year for the independent publisher, which nabbed a swathe of industry accolades and cemented its place at the top of the domestic men’s lifestyle publishing market.
Founded in 2012 by then-housemates Frank Arthur and Scott Purcell, the men’s lifestyle publication has risen from a part-time hobby to one of the most significant home-grown media brands in the country. In the last year alone, Man of Many recorded over 40,000,000 unique visitors and more than 75,000,000 global pageviews, securing partnerships with top brands such as Samsung, Microsoft, R.M. Williams, TAG Heuer, IWC, Uber, Hublot, Polo Ralph Lauren, Gillette, The Macallan, Longines, Penfolds, MINI, ASICS, and Cupra.
Reflecting on the past 10 years, Arthur said the brand’s transformation from a two-person operation to a multi-faceted enterprise with an in-house team of more than 15 was a testament to Man of Many’s audience-first approach.
“In the early days, we simply wanted to help guys discover the latest in products, culture and style,” Arthur said. “But after 10 years, we’ve come to realise that Man of Many is an avenue for so much more. We empower our readers to make a positive investment in themselves and this milestone goes a long way in proving that. We couldn’t be more proud of the team that we’ve created and the community that we’ve brought together.”
While Arthur joked that ‘overnight success has come 10 years in the making’, Man of Many’s meteoric rise has been nothing short of incredible. In 2022, the organisation became the first Australian Publisher to be 100% carbon neutral & climate active certified, alongside becoming a member of the Australian Press Council and a registered news business under the News Media Bargaining Code by ACMA. Laying those foundations has led to significant industry recognition for the independent publication, which took home best publisher-led advertising campaign for its ‘Makers Series’ with The Balvenie Scotch Whisky and saw Man of Many editor-in-chief Nick Hall nab editor of the year at the recent 2022 Mumbrella Publish Awards.
According to co-founder Scott Purcell, the publication’s growth has allowed Man of Many to stretch outside of the digital space, supporting the Waves of Wellness Foundation and even launching its own whiskey in collaboration with Oregon distillery Westward.
“Over the past decade, we’ve grown from a small bootstrapped Australian publication to a sustainable independent media platform, securing over 200 advertising campaigns in 2022 alone,” Co-Founder Purcell said. “But it’s not just about the numbers for us. We really made it a point to give back in 2022, both to the community and to our readers. We’re incredibly grateful for all of the support we’ve received over the past decade, and we can’t wait to see what the next 10 years will bring.”