The newly established NeuWorld Spirits has ventured into the alco-bev industry with the launch of Downing Street and Royal Tribe whiskies catering to the premium and semi premium segments respectively. Both Downing Street and Royal Tribe are made from selected grains and blended with Scotch. The brands will be available initially across Delhi, Chandigarh, Punjab,
Haryana and Himachal Pradesh and by March 2023 they will be available across north India. Downing Street is priced in the range of Rs. 800-850 (in the launched states) for 750 ml, while Royal Tribe is priced in the range of Rs. 500-550 in the launched sates for 750 ml. Both the brands will be available in Quart, Pint and Nip.
Announcing the launch of NeuWorld Spirit, Poonam Chandel – Managing Director, said, “The Indian consumer is a discerning set, who always value products that suits their palate. NeuWorld Spirit will be the disruptor in the segments it is present in as we will be introducing products with premium quality. Our premium and semi premium whiskies will cater to the growing surge in consumer demand for distinct and international taste. NeuWorld Spirits’ products are created taking into consideration international quality both in terms of taste and packaging.”