Tata Motors is known to update its SUV range every now and then to keep things fresh. These special editions also showcase new features which make their way into the SUV’s lineup in the future. Now, Tata has launched the Jet Edition of SUVs for the festive season which is inspired by ‘Business Jets’, and will appeal to a set of customers who love opulence and want to soar high in luxury. Let’s take a look at what’s new:
The Jet edition adds cosmetic changes and new features to the Nexon, Harrier and Safari. This edition comes exclusively in the Bronze shade with a Platinum Silver roof. It also adds Jet Black alloy wheels and sliver skid plates for the front and rear. The interior gets dual-tone Oyster White & Granite black theme. There’s a techno-steel bronze finish on the mid-pad and the front headrests get #JET embroidery with deco stitching on the seats. The Harrier and Safari get additional features like a driver drowsiness alert, panic brake alert, after impact braking system, and USB C-type charger in all rows. The Safari also gets winged comfort head restraints on the second row whereas the Harrier gets electronic parking brake and all-four disc brakes. Other than this, both get Wireless Android Auto/ Apple Carplay, Air purifier and a Wireless charger. The Nexon Jet Edition on the other hand gets wireless charging as a new feature and it continues to offer ventilated seats, electric sunroof with tilt function, air purifier with AQi display amongst others.
Speaking on the launch, Mr. Rajan Amba, Vice President, Sales, Marketing and Customer Care, Tata Motors Passenger Vehicles Ltd. said, “Over the last few years, Tata Motors has been striding ahead, consistently grabbing a sizeable market share in the industry on the back of a robust portfolio that sports eclectic design, provides a pleasurable & safe drive experience and impressive aftersales services. Our customers and auto experts have continuously appreciated our transformation into a world-class auto player, offering absolute consumer delight. Riding on our No. 1 SUV position and in line with our New Forever brand promise to keep our products refreshed, we are elated to introduce the brand new #JET Edition in our Safari, Harrier and Nexon portfolios, adding more cheer for customers this festive season.
He further added, “The latest #JET Edition will be a compelling package of striking exteriors and inviting interiors, which is aimed at providing a unique and exquisite lifestyle to our customers. The #JET Edition will further build upon the ‘Go-Anywhere’ DNA of our true SUVs and add a quotient of ‘Go-Anywhere in Luxury’. I am confident that this new range with all its charisma will add to the fervour of our renowned and much loved SUV line-up.”