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The Macallan partners Atafo on new fashion collection

A Scotch whisky brand, Macallan, partnered with popular fashion designer, Mai Atafo, as the latter’s brand, ‘Atafo’, showcased its spring/summer collection, ‘The Atelier’, and celebrated its 12th anniversary.

The event, which held in Lekki, Lagos, on Sunday, November 20, 2022, was attended by personalities in the music industry such as Ebuka Obi-Uchendu, Omowunmi Akinnifesi, Uti Nwachukwu, Sharon Ooja, Ric Hassani, Mimi Onalaja, and Ini Dima-Okojie.

During the programme, four collections of over 80 outfits were displayed by 68 models on the runway.

Speaking on what inspired the collection, he said, “The Atelier’ is a statement of passion, grit and growth. I got into fashion out of a love of clothes, and now, that love has evolved into a desire to create experiences that people can wear and ‘live’. We had many challenges, but we have grown through them to become this exquisite brand changing the face of fashion globally.”

The Premium Spirit and HoReCa Director, Coca-Cola Hellenic, Ioannis Simos, noted that the country had a vibrant fashion industry. He said, “Nigerian fashion symbolises craftsmanship. Thanks to Mai for his impeccable art of giving expression to our feelings with style and fashion.”

Also, Edrington’s Customer Marketing Manager, West and North Africa, Abayomi Ajao, noted that the fashion show pushed the boundaries of creativity and innovation. He added that the partnership was another investment in the exceptional talents within the industry.”

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