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Bavarian distillery Brennerei Schraml has launched its Stonewood whisky range into global travel retail. The family-owned company has appointed JES Travel Retail, based in Nideggen, Germany to provide consultancy for expansion in the channel. It has also appointed German commercial agency Gustamus to mange travel retail accounts in the DACH region (Germany, Austria, Switzerland).

Brennerei Schraml offers four whiskies from its Stonewood range, a 3, 5, 7 and 10 Year Old. As Germany has several big upcoming events such as Oktoberfest in Bavaria; the Special Olympics in Berlin (June 2023); and hosting the UEFA football championships in 2024, the company believes the time is optimum to introduce multiple support initiatives for travel retail.

The spirit of independence: Brennerei Schraml’s Stonewood range offers a range of age statements and taste profiles

The company is based in Alte Propstei in Erbendorf, Bavaria on the site of a former Benedictine monastery. Brennerei Schraml is Germany’s oldest whisky distillery, still owned by the Schraml family after 200 years. The Stonewood brand takes its name from the nearby Steinwald Nature Park, which is famous for its untouched beauty.

Stonewood Drà 5 Year Old Bavarian single malt whisky offers aromas of yellow fruits, vanilla and cinnamon

The Stonewood Range includes Stonewood Bairish Coffee, the company’s first whisky liqueur. It is a combination of 5 Year Old Drà whisky and Schraml Espresso Arabica liqueur.

Bairish Coffee: A neat piece of word play captures the blend of whisky and coffee

Gregor Schraml, contemporary flagbearer for a 200-year old company

Brennerei Schraml will be attending the TFWA World Exhibition in Cannes this October (2-6). Gregor Schraml and Sales Director Andi Thoma be at the show along with JES Travel Retail Founder Tim Jobber.

For more information visit https://www.brennerei-schraml.de/en/ueber-uns/  or contact  andi.thoma@brennerei-schraml.de to meet in Cannes.

Note: The Moodie Davitt Report has launched an e-newsletter, Spirits Curated, in association with William Grant & Sons. It offers a curated selection of stories focused on the key spirits category in travel retail and beyond.

To subscribe free of charge please email  Kristyn@MoodieDavittReport.com headed ‘Curated Spirits’. All stories are permanently archived on this website. If you would like to be added to its mailing list (or to those for any other Moodie Davitt titles), please click here.

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